Challenge
The client, a rapidly expanding chain of boutique fitness studios specializing in high-intensity interval training and yoga, was struggling with fragmented systems across their 8 locations. They were using a combination of spreadsheets, a basic booking tool, and manual processes to manage classes, memberships, and instructor schedules. This resulted in double-bookings, inefficient resource allocation, and limited visibility into business performance. Additionally, they were losing market share to competitors with sleek mobile apps that offered members convenient booking and community engagement features.
Solution
To transform their operations and member experience, I developed an integrated platform with the following components:
- Created a centralized Laravel 12 backend that unified all business operations including class scheduling, membership management, instructor allocation, and performance analytics with location-specific configurations and permissions.
- Designed an intuitive administrative dashboard with Vue.js that gave studio managers real-time insights into class occupancy, membership trends, and instructor performance with drag-and-drop scheduling capabilities.
- Developed a feature-rich Flutter mobile application for members that enabled class browsing and booking, membership management, progress tracking, and community engagement through challenges and achievement sharing.
- Implemented a sophisticated notification system using Laravel Reverb and Firebase Cloud Messaging that sent personalized alerts about upcoming classes, available spots in waitlisted classes, and studio announcements.
- Built a seamless payment processing system using Stripe integration for membership renewals, class package purchases, and in-app retail sales with support for various subscription models and promotional pricing.
Results
- Increased class attendance by 34% within three months of launch through improved discovery, waitlist management, and targeted push notifications about available spots.
- Boosted membership retention by 28% by enhancing the member experience with the mobile app's progress tracking, achievement system, and community features that fostered accountability.
- Improved operational efficiency by 45% by eliminating manual processes and providing studio managers with tools to optimize instructor schedules and class offerings based on demand patterns.
- Generated an additional USD 75,000 in revenue within the first quarter through new digital features including premium content subscriptions, virtual classes, and personalized training plans.
- Reduced customer support inquiries by 65% by providing self-service options for common tasks like class bookings, schedule changes, and membership management through the mobile app.
Technologies Used
Laravel 12, Vue.js 3, Flutter for cross-platform mobile development, Laravel Reverb for WebSockets, Redis for caching and real-time data, Stripe for payment processing, Firebase for push notifications and analytics, and AWS for infrastructure.